Shade Kennel & Partisanship Katharine Fashion Management Final assignment- Business plan and Management process Lecturer- Squamish Gandhi Submission date: 30th November 2013 Executive Summary This report is a study of management process for a retailing company – Bluishness – that was launched in February 2010. The 1,750 sq. Feet store is located in Juju, Iambi, India where it caters to kids wear between the ages of 2-10. With the concept of fast fashion and short lead times, the company also provides an exclusive Personal Shopping service that is new to the market and is the future of retail.Few techniques utilized in this business plan included – Market Research, SOOT analysis, PEST analysis, Product Positioning charts and various financial tools. The report begins with a brief background of the brand as of to how it started, the company ownership, the goals and missions of the company. A detailed description of the company's product lines and services has been mentioned that includes in-house licensed bags, shoes and accessories.